Archive | October, 2009

Improving your Search Engine Rankings in Google

Posted on 21 October 2009. Tags: ,

We know by now that Google ranks the pages based on the number and the quality of links coming to that page. If your site has 150 incoming links, and a competitor’s site has 25 links, your site will be ranked higher. However, it is also important that the links are quality links. So what do we mean by that?

Well, I’m sure you’ve all heard of ‘link farms’, which are nothing but some quickly thrown together free blogs with crappy content that you can add your links to your website. These ‘parasite’ sites will never rank high in the search engines, particularly that many of them have either duplicate content, or they are something called ‘autoblogs’. Autoblogs means that the content is scrapped from other blogs. But more on that later.

So the equation will change if let’s say 100 of those 150 to your sites come from cheap link farms, while the 25 links going to your competitor’s site are quality links from high page rank sites. So you really need to keep both of these factors in mind when you want to improve your SERPS ranking and increase your PR with Google.

So here are a few tips to improve your rankings:

  1. Get many quality imbound links to your site. And not only to your site, but to the various pages of your site. Remember that each page on your website can and will have a different page rank with Google as well as a different position in the SERPS
  2. Make sure your Title Tag is properly optimized on each of your webpages. Title tag is what goes between HTML <TITLE> tags in the <HEAD> on your page.
  3. Make sure that the keyword density is ‘just right’ for your site. There are SEO specialists who say anything between 1.5-3% is perfect, while others go as high as 5-6%. What I suggest is that you should have your keywords once in your first paragraph, possibly towards the beginning of it, once or twice in the middle of your article, and once towards the end, in your closing paragraph. The most important thing is to sound natural to the reason, without ‘stuffing’ your keywords all over the place in the article for ‘Google love’. Don’t forget, you want to attrack readers, not only bots, since the readers will make you that money, the bots won’t.
  4. If you use images on your site, don’t forget to optimize them as well. By this I mean using the ALT tag for your images. Apparently Google indexes the text that are in the ALT tag of your images, so you should not waste any legit opportunity to get that opportunity for higher ranking in the search engines

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The Google Toolbar – Pagerank Basics

Posted on 20 October 2009.

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The Google PageRank Mess

Posted on 20 October 2009.

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How to get high rankings in google

Posted on 20 October 2009.

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What is Google Pagerank

Posted on 20 October 2009. Tags:

Google Pagerank is an interesting concept that keeps internet marketeers, webmasters and generally anyone that has a website and wants to get to the search engines first page quite busy trying to figure out. In a nutshell, pagerank is a value that shows how important a particular webpage is in Google’s eyes. Based on Google, the more other people link to a particular page, the more important that page is, and it considers it more important accordingly.

So to make it even shorter, page rank is Google’s way to determin the importance of a webpage on the net. And notice that I said ‘webpage’ and not ‘website’. The reason is because each web page has or can have a different pagerank. So if a particular domain has a pagerank (or shortly PR) of 5, this doesn’t mean that each and every page on that domain has also a PR of 5. Some might have 4, 3 or even 0, others might not have a rank at all.

The reason why this is matters is because the higher the page’s PR, the higher up it comes in the search engine results (in short called SERPS). And of course, the higher a page is in the SERPS, the more visibility it gets with the people who search for various terms on the net. And the more people see that page, the more click on it, having as a result of more visitors per that page. Makes sense?

Let’s see an example. If a person is searching for ‘best dog food’, he or she will go to Google.com (or another search engine, but now that we’re discussing Google, we’ll focus on that) and type ‘best dog food’ in the search engine. Google will return a bunch of pages (sometimes over several millions of pages) that it considers relevant for the search term. Now we know from people’s habits (just think of yourself) that one will not go through various pages to click on a website. Usually the first Google page is all that is needed to find the answer to the question, or the solution to the problem. So you see, this is why everybody is trying to get to the FIRST PAGE OF GOOGLE. And PR, or pagerank is very important because the higher PR your pages have, the more change of them getting to the front of the SERPS.

And not only that, but even when you’re on the first page, you are trying to get your page as much to the top as you can. So if you’re in position 9 in Google, you might want to get to position 4, 3, 2 or even the first position. Many people click on the very first few links they see on the search results, without even bothering to click below the fold. Below the fold means having to scroll down below what is shown on your monitor. Usually that means pretty much everything below the 4th position. Makes sense?

During the next few articles we will see what all needs to be done to get our site up there to the top of the SERPS, or to the first page of Google. It’s not difficult, but as with everything else, work needs to be done.

Posted in Pagerank 1010 Comments

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