One of the best ways to get high rankings in the search engines and ultimately get high pagerank with Google is article marketing. This is a very strong way to not only get backlinks but also get tons of visitors to your site.

When you write an article and submit it to the various article dirctories such as Ezinearticles.com, Goarticles.com, Articledashboard.com, you have an option to place one or two backlinks to your site using your chosen anchor text. Some directories even let you add the links directly in the articles, so you should make use of that option.

Besides getting backlinks to increase your site’s ranking in the SERPS, article directories are very useful in pushing traffic to your site. If you write highly relevant articles to your niche, if the articles are unique and informative, and if your articles have a strong call to action (in our case clicking on the hyperlink that goes to our site), a very targeted niche population will be visiting your site. It is not for nothing that article marketing works. Some people actually get sales just from individuals clicking on the websites from the articles.

There are some heavy article marketeers around that are making their living only from writing to push sales. Interestingly another name for article marketing is ‘bum marketing’ started a while ago by a guy called Travis who started it all. The called it ‘bum marketing’ because it’s so easy to make money with article marketing that one could take a bum from the streets and push him to make money only by writing.

Once you write your articles and they get approved at the various ezines, make sure that you ping the article at the various pinging sites. One of them is Pingler.com. This will notify the relevant sites that your site or page has been updated and it can be crawled away. Also if your bio page at the relevant article directory site has an RSS feed, don’t forget to send it to RSS directories. This will propagate your site to lots of other sites giving you instant backlinks from all over the place.

Article marketing works very well, but some people are either lazy, or don’t like to write, or don’t know how to write well (or so they think). If you have any of these problems, you can very easily outsource your articles at places like Elance.com or iFreelance.com or Guru.com. There are practically thousands of hungry article writers who are willing to write your articles for very good prices. Usually the turnaround is also very fast. As soon as you get back your articles, post them at the various Ezines, then ping and RSS them for faster indexing by the search engines, so they can give you high PR link juice.