Maybe the most crucial aspect of getting a high PR is getting targeted traffic to your website. Without traffic, without visitors, your site is sitting empty and Google won’t give it a second thought.
One of the important ways to get traffic to your website is PPC, or paid per click advertising. PPC is great if you know what to do, but in the hands of a newcommer it might prove financially deadly. With PPC you basically pay for the traffic. For each click you get to your site, you pay. And if the click is not profitable, if you don’t make sales, those clicks will add up to a nice chunk of change that you’ll see leave your bank account in a heartbeat. So if you want to start with PPC, make sure that you grasp the basics first before you jumping in with both feet. Google Adwords has a great set of tutorials that will teach you the basics on this, I recommend you check it out.
Search engine optimization, or SEO is another way to get traffic to your website. This traffic though will be organic, or free. Many search engine engineers are working hard on getting organic traffic instead of going after PPC. This really works both ways: if you get high rankings in Google, your traffic will increase by default, but also if you increase your traffic, your rankings will improve automatically over time.
Here are some important ways to get organic traffic from the search engines:
- Getting links from other sites – This is important because first of all you get traffic directly from people clicking on those links pointing back to your website and also because those links will help your rankings in the SERPS
- Posting on forums and blogs – This is quite an old way to get backlinks which works great. You need to find high traffic blogs and post comments (useful comments, not spam!) on articles. The best links will come from articles with high PR (or at least the blogs to be high PR) and if possible in the same niche you are in. So if you are selling diet related products, a diet related blog will be best for your purposes. Forums work in a similar way. You join a relevant discussion and in your reply in the thread you leave your backlink with your anchor text pointing to your site.
- Submitting articles to various ezines – This means of getting traffic to your site is quite popular nowadays. Sites such as Ezinearticles.com, Goarticles.com, Articlebase.com are all accepting articles that have links pointing to your website (make sure though that you check out each directory’s guidelines and TOS, else your article will not be accepted) and as they are quite high PR sites, your articles there will be indexed quite fast, giving you link juice to your site right away.
There are many other ways to get links to your site to increase traffic but these are the most important ones that guarantee success if done regularly and in an ethical manner.
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